PDF – Final Designs (+500 word essay)

Today I finally completed my four PDFs for our end of project presentation/vote, as well as the 500 word essay that I created to go separately with them. After finishing up the designs of the PDFs and placing in the text which i wrote in Word (in order to ensure that there was an auto correct to help prevent spelling mistakes), I ensured that all pages were of A3 and made sure to fix any details I had gone wrong when they were enlarged. I then printed out each of the PDFs onto A3 paper in order to use for today’s vote.

The vote today was to roughly decide which of our ideas should be voted into being used for the Design Factory competition, where designs from other colleges and/or universities will be put against each other to see which idea is the most unique and life changing of all.


At the current, I do not know how well my PDFs and idea have been received, and so I must wait until then to know. I myself believe that my PDFs could have been done much more creatively and informatively than they were by the time of the vote, as I feel as if I should have placed more text within them or added more informative information about the cells themselves. Although, the PDFs were truthfully rushed somewhat due to a varying amounts of technical difficulties revolving around the disappearances and corruptions of multiple critical assets for the project final during the last day of development.


PDF – Semiotics

Now that I have created the base designs of my PDFs, it is time that I began to use the semiotics I have learned in the past to help support the four page designs and features towards the audience. To recap on the subject, semiotics refers to how something may make a person think of something else, for example: if someone heard the tweet of a bird, they may begin thinking about different birds or list through their mind which one it could be.

For my designs, I chose to use a pentagon cell theme as I believed that when they are put together they create a recognizable cell-like pattern. I also believed that the built-together cells would make it appear as if they are forming together to create a wall, which would be one of the intended functions of the artificial cells. I decided on the color green for the PDFs as it is a pleasant and relaxing color and I want any possible users to have a calm and reassuring feeling when thinking about using the treatment. I also used to same design theme on my matching leaflet.

I did this as I feel that it is highly important to show in my PDF certain forms of connotation that will help make potential users feel emotions that may help in comforting them into using the treatment, or to convince someone they know into using it instead. I did something similar with the leaflet in that I based the design on professional designs I had seen of business leaflets and brochures before, as I wanted to make the design as professional as possible.

PDF – Designs

Today I have created what will be the base designs for my four PDFs for the project’s final vote. As mentioned in my post about the sketching of their designs, I have kept to using a pentagon-cell theme with the green color-scheme. There has been some alterations with the overall design layouts however as a lot of the design work for the PDFs was fairly improvised due to time constraints as well as the transferring of the designs onto a digital format.


I am quite happy overall with how each design eventually turned out on the computer, as each one relatively sticks to the ideas and representations I had in mind (despite the fair few tweakings). I am somewhat disappointed in how the edges of the larger cells clipped over the boarders of the PDFs, and how the printer suddenly cuts them short, but I find these as somewhat minor issues that don’t effect the overall design too much.


Audience – Artificial Cells

After having  had a look through my previous blog posts, I have noticed that while I have mentioned subjects about my target audience, I have not gone into full detail about subject itself. In this post, I will talk about the people who will likely become the users of my design idea and how it effects them.

I believe that the most likely audiences of my idea will be comprised of both doctors/researchers and patients with illnesses or conditions that can be treated by the artificial cells.

Doctors would be interested in getting my artificial cells as they would be the people that would use the cell treatment on patients, as well as the ones who would help further develop the treatment. Patients would be the second target group as they are the ones who will receive the new treatment and are the main purpose of the cells creation in the first place, as they are made to help cure or support people with conditions that prevent their bodies from being defended from infections.

The cells will be sold to hospitals and researches across the country for their medical supplies and further research. They would then insert the cells into willing patients who need the treatment to keep their bodies in prime condition against illness and internal conditions.

Pensionel Pusher

Today we had a pensionel pusher presentation of our most recent work within the project and why we have done what we have so far. Like the presentations that we done in our previous project (Subcultures), the presentation was done on PowerPoint and consisted of various topic slides with images helping explain our past and current developments on the project.

The presentation I did consisted of the following slides:

(Mac computer needed)

I am quite happy with how the presentation went as a whole, especially as no technical difficulties appeared during it this time. I do feel as if the pacing of my explainations for each slide felt slightly rushed, as each were mostly improvised with the exception of their main topic and a few key words.


Chosen Design Format – Leaflet

After a having a little think about what form of design I think would be most suitable for advertising more sort of idea, I decided that a leaflet would be the most suitable form of information that I could use to display what my idea looks like and how it may work.

I decided on using a leaflet as it is very simple way of creating form of viewable information that can be made in mass, giving anyone who needs this form of new treatment as much useful information about the procedure and it effects on the body as possible. The leaflet could contain information such as what chemical are used/released within the body.

PDF Sketch Designs

Today I have been doing a couple of rough sketches of what could possibly be my PDF designs for the project final. As to the brief, I have made sketches planning for the creation of four PDFs, consisting of: a page on our trip to the design museum, a page on the research I have done on my chosen idea, a page on the development of that idea, and a page on the final result of that idea within the project.

I designed each of the PDF sketch designs with a pentagon cell theme, with what I currently plan on making a green color-scheme. I have chosen this design style as I believe that the pentagon patterns visually relate to the idea of cells as well as give the pages a modern appearance (with the idea of an artificial cell being a very modern/futuristic topic).

Artificial Cells – Sketches

Today I drew up several sketch images of possible designs for my artificial cells ideas which I plan on using as illustrations for my final design. I originally planned on only using white blood cell based designs for the project (due to their similar purposes to my idea), but I have since decided to try out other design choices such as red blood cell shaped designs, as well as bacteria shape forms as well.

The sketches I have currently made are shown bellow:



I chose to uses different design styles as I wanted to include as much variation in the styles of the cells not only to see if one takes my fancy more than another, but to keep some spare ideas around in case I decide to use multiple cell design (each to serve a different purpose) later on down the line.



HW – Making the Project Interactive

As a homework task given to us by the project, I have asked to think of various ways in which I can make the presentation of my idea towards its possible users, carrying the skills we learnt about from “experience design”. In other words, I need to think of ways of to provide a more interesting experience to users.

As of this moment, I have been unable to find many suitable ways of make a form of medical treatment in anyway due to the more serious nature of the idea, as the thought of trying to gamifing a form of new medical treatment may be seen as off-putting or even offensive by the patients as it is not a something you would try to make fun.

The only form of gamification I can currently even get close to is the idea of making an interactive video or activty for children, with information about how the treatment takes place and how it affects the human body positively.

An example of this method of gamification could be seen on the BBC education website known as “BBC Bitesize” (http://www.bbc.co.uk/education), a site dedicated for various forms of information resource mostly used for school research and revision. While the site mostly contains written information and images for normal revision, there are also various online activities made to teach and test the students knowledge on certain subjects.


Today we learn’t about the possible use of fake personas within the planning and development of our project.

Personas refer to the act of someone inventing a fake identity or character with their own personality and qualities. Mostly, a persona may consist of the most basic or simply most relevant information about that person. However, some people may go for creating “extreme users”, personas with a much amount of detail to point where some people may event list the name of the car they drive or their diet, even when it is not completely necessary for the situation.

People within businesses may often use a/several personas when creating a product in order to make their own user example. They then use these personas to act out how actual users may react when shown the final product. This allows the business to roughly predict how a user might act towards their final design, allowing them to make any changes that might help them if they think that certain important persona types may not react as well as they hoped.

Here are some example of personas that I have created myself:


Persona 1

Name: Tommas Hanks

Age: 32

Location: London, UK

Involvement with treatment: Patient

Blood type: B

Medical background: Suffering from Leukopenia (decrease in white blood cell count)

Exercise level: Average/above average

Relatives/friends involved: Mother, brother, girlfriend

Personality: Jolly. Enjoys making jokes out of a situation, but does seemingly take information given to him with a serious and thoughtful manner. Is fairly sporty and and enjoy routine exercise.

Thoughts on treatment: Somewhat concerned about the initial treatment, but is mostly positive about the treatment and its long term effects for his health.


Persona 2

Name: Jess Mavis

Age: 28

Location: Manchester, UK

Involvement with treatment: Younger sister of registered patient

Blood type: AB

Medical background: Suffering from minor asthma attacks

Exercise level: Average

Relatives/friends involved: Mother, Father, Sister (patient)

Personality: Concerning of others. Cheerful yet often quiet (likely due to sister’s treatment).

Thoughts on treatment: Is highly unsure on the long term effects of the treatment towards her sister’s health. While concerned, she is still supportive of her sister’s decision.


Persona 3

Name: Bob Herly

Age: 45

Location: Wales

Involvement with treatment: N/A

Blood type: B

Medical background: Suffering from minor case of Leukocytosis

Exercise level: Low

Relatives/friends involved: N/A

Personality: Somewhat negative. Is highly critical of many controversial subjects.

Thoughts on treatment: Shows no signs of wanting treatment, claiming that is dangerous and not right (unnatural). Believes that messing around with the rules of nature is too risky and will only lead to bad endings.

Having created my own personas to test the likely reactions of my project on has given me a fair bit of knowledge on what I should consider to say when confronted by different people with different viewpoints on this sort of medical treatment. It’s helped me think about what sorts of users and non-users I should think about and what ideals they may have in response to my idea.

some people may have no issue with the treatment, and may even be happy to take part in it if it means a possible cure to their or others problems. But while some may be confident with the treatment, they will likely have family and friends who are less confident in its success and are very concerned towards the patients health (with some of them being flat-out opposed to the idea itself). Of course, there will always be people who will attempt to oppose the idea of a brand new and advanced form of medical treatment (especially of this caliber), and may likely protest against its use on patients. People of a religious nature or background may be one of the likely groups who will protest its use due to it being a unnatural form of cure.