While on the subject of history, I shall now also go into a bit of history about the use of type within logos using an old quote from the early 20th century. The quote belongs to a typographer by the name of Beatrice Warde.

The quote she gives is based around this image, which represents the designers use of type. She asks that you imagine a pair of goblets next to one another filled with a fine wine, one made of gold and encrusted with jewels, the other simply made of a thin, transparent crystal. She goes on to say that depending on the goblet you choose, determine how good of a wine lover you are.

Should you choose the golden goblet, you do not have a very good sense of wine, as you would rather cover the wine with a flashy and distracting cover which prevents you from seeing the wine.

Should you choose to drink from the crystal goblet however, she says that you are one of the few who truly appreciate fine wine, as the crystal will allow you to clearly see the entirety of the wine with.

The quote itself is an interesting example of the use of invisible and decorative type, as the  two goblets represent the two forms of type certain designers may use. One designer may decide to use a flashy and distracting form of type which overshadows the rest of the piece, while another designer may choose to use a simple and appropriate typeface which still looks nice and serves its purpose, but does not distract viewers from the rest of the mage. This actually seems like a very interesting lesson which could come into place within this project, as the type for the logo must not overshadow the rest of my design.

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