Chosen Design Format – Leaflet

After a having a little think about what form of design I think would be most suitable for advertising more sort of idea, I decided that a leaflet would be the most suitable form of information that I could use to display what my idea looks like and how it may work.

I decided on using a leaflet as it is very simple way of creating form of viewable information that can be made in mass, giving anyone who needs this form of new treatment as much useful information about the procedure and it effects on the body as possible. The leaflet could contain information such as what chemical are used/released within the body.


PDF Sketch Designs

Today I have been doing a couple of rough sketches of what could possibly be my PDF designs for the project final. As to the brief, I have made sketches planning for the creation of four PDFs, consisting of: a page on our trip to the design museum, a page on the research I have done on my chosen idea, a page on the development of that idea, and a page on the final result of that idea within the project.

I designed each of the PDF sketch designs with a pentagon cell theme, with what I currently plan on making a green color-scheme. I have chosen this design style as I believe that the pentagon patterns visually relate to the idea of cells as well as give the pages a modern appearance (with the idea of an artificial cell being a very modern/futuristic topic).

Artificial Cells – Sketches

Today I drew up several sketch images of possible designs for my artificial cells ideas which I plan on using as illustrations for my final design. I originally planned on only using white blood cell based designs for the project (due to their similar purposes to my idea), but I have since decided to try out other design choices such as red blood cell shaped designs, as well as bacteria shape forms as well.

The sketches I have currently made are shown bellow:



I chose to uses different design styles as I wanted to include as much variation in the styles of the cells not only to see if one takes my fancy more than another, but to keep some spare ideas around in case I decide to use multiple cell design (each to serve a different purpose) later on down the line.



HW – Making the Project Interactive

As a homework task given to us by the project, I have asked to think of various ways in which I can make the presentation of my idea towards its possible users, carrying the skills we learnt about from “experience design”. In other words, I need to think of ways of to provide a more interesting experience to users.

As of this moment, I have been unable to find many suitable ways of make a form of medical treatment in anyway due to the more serious nature of the idea, as the thought of trying to gamifing a form of new medical treatment may be seen as off-putting or even offensive by the patients as it is not a something you would try to make fun.

The only form of gamification I can currently even get close to is the idea of making an interactive video or activty for children, with information about how the treatment takes place and how it affects the human body positively.

An example of this method of gamification could be seen on the BBC education website known as “BBC Bitesize” (, a site dedicated for various forms of information resource mostly used for school research and revision. While the site mostly contains written information and images for normal revision, there are also various online activities made to teach and test the students knowledge on certain subjects.


Today we learn’t about the possible use of fake personas within the planning and development of our project.

Personas refer to the act of someone inventing a fake identity or character with their own personality and qualities. Mostly, a persona may consist of the most basic or simply most relevant information about that person. However, some people may go for creating “extreme users”, personas with a much amount of detail to point where some people may event list the name of the car they drive or their diet, even when it is not completely necessary for the situation.

People within businesses may often use a/several personas when creating a product in order to make their own user example. They then use these personas to act out how actual users may react when shown the final product. This allows the business to roughly predict how a user might act towards their final design, allowing them to make any changes that might help them if they think that certain important persona types may not react as well as they hoped.

Here are some example of personas that I have created myself:


Persona 1

Name: Tommas Hanks

Age: 32

Location: London, UK

Involvement with treatment: Patient

Blood type: B

Medical background: Suffering from Leukopenia (decrease in white blood cell count)

Exercise level: Average/above average

Relatives/friends involved: Mother, brother, girlfriend

Personality: Jolly. Enjoys making jokes out of a situation, but does seemingly take information given to him with a serious and thoughtful manner. Is fairly sporty and and enjoy routine exercise.

Thoughts on treatment: Somewhat concerned about the initial treatment, but is mostly positive about the treatment and its long term effects for his health.


Persona 2

Name: Jess Mavis

Age: 28

Location: Manchester, UK

Involvement with treatment: Younger sister of registered patient

Blood type: AB

Medical background: Suffering from minor asthma attacks

Exercise level: Average

Relatives/friends involved: Mother, Father, Sister (patient)

Personality: Concerning of others. Cheerful yet often quiet (likely due to sister’s treatment).

Thoughts on treatment: Is highly unsure on the long term effects of the treatment towards her sister’s health. While concerned, she is still supportive of her sister’s decision.


Persona 3

Name: Bob Herly

Age: 45

Location: Wales

Involvement with treatment: N/A

Blood type: B

Medical background: Suffering from minor case of Leukocytosis

Exercise level: Low

Relatives/friends involved: N/A

Personality: Somewhat negative. Is highly critical of many controversial subjects.

Thoughts on treatment: Shows no signs of wanting treatment, claiming that is dangerous and not right (unnatural). Believes that messing around with the rules of nature is too risky and will only lead to bad endings.

Having created my own personas to test the likely reactions of my project on has given me a fair bit of knowledge on what I should consider to say when confronted by different people with different viewpoints on this sort of medical treatment. It’s helped me think about what sorts of users and non-users I should think about and what ideals they may have in response to my idea.

some people may have no issue with the treatment, and may even be happy to take part in it if it means a possible cure to their or others problems. But while some may be confident with the treatment, they will likely have family and friends who are less confident in its success and are very concerned towards the patients health (with some of them being flat-out opposed to the idea itself). Of course, there will always be people who will attempt to oppose the idea of a brand new and advanced form of medical treatment (especially of this caliber), and may likely protest against its use on patients. People of a religious nature or background may be one of the likely groups who will protest its use due to it being a unnatural form of cure.

Developing my Idea

Using the information I have learned from or lesson on “Experience Design”, I have been trying develop my idea further in order to gain a much firmer understanding of what I want from my idea, and what I need from my idea for the user/audience.

It will be quite obvious that any patient who is involved with the artificial cell treatment will have a large amount of emotional attachment towards it, as well as anyone with relations them, weather it be friends or family. Because of the treatment’s aim of cursing a person and protecting them constantly from inside their body, there will be groups of patients very hopeful of the treatments success, and may have positive feelings thanks to this.

However, due to the treatment being brand new and barely recognised as of yet, most patients may be unsure or even fearful about having the cells injected into them. This may also cross over to the patients family and friends who would all be nervous over the safety of the user. Because of this, I must try to involve as much reassuring information about the treatment for patients as I can, in order to prevent as many people from being concerned about using the treatment or are using it already.

Experience Design

Today we have had a session on yet another new term for us to take into mind when developing our project, “Experience Design”. Experience design is a term to describe how some forms of design may cause people to remember to gain brand new experiences by interacting with them.

There are 3 notable type of design experience that people may often feel when going through their day:

Everyday – Experiences that occur practically every day or are experiences that the person will come across every day of their life. Are often more simplistic or practical memories or experiences such as getting up in the morning, going to work and so on.

Recognized – Experiences that occur much less often than everyday ones or appear on rarer occasions. Examples could be things such as eating your favorite meal or listening to a song.

Group Memory – A memory or experience that you and another person(s) have both experienced before, whether it was together or separately. Examples could include the feeling of falling in love, moving house, or going on holidays.


Knowing experience design is very important within the designing industry as it allows designers to understand how their audience will emotionally react to their designs, as well as how it might make them react. While it may be impossible to get the exact same reaction from every person who view or interacts with a design, it is possible to create a design that can specifically trigger specific experiences and memories, such as joy or sadness. This can be very useful for making a connection with their audience.

Artificial Cells – Research

In order to gain some more inspiration and/or knowledge on the idea context, I have decided to do some side research into any form of information towards artificial/synthetic cells, whether the information be simple concept ideas or an actual existing example of artificial cells already in the world.

After a little looking around on the internet, I discovered that there has been similar inventions like my own idea, although luckily not too similar to it. One of the most prime examples of this is the works of Thomas Chang, an inventor/scientist who developed the worlds first artificial cell, a tiny plastic-like sack that would behave almost exactly like a normal blood cell.

This work could help develop my idea for artificial white blood cells rather than red blood cells or synthetic cells that release medicine.

Imperial War Museum

Today we visited the Imperial War Museum, yet again within London, this time to view the currently displayed gallery containing the works of Peter Kennard, the “Unofficial war artist”.

While having a wander round and learning a thing or two about the world wars of our past, we visited Kennard’s exhibit in order to gain any sort of inspiration about war related subjects that could help inspire our current ideas for something that could make this world a little better.

The Design Museum – Designs of the Year 2015

Today I participated in a class trip to The Design Museum in London in order go to visit the current exhibits located there, which included the Cycle Revolution exhibit, a room filled with past and present designs and processes of the bicycle, and the other main exhibit being the Designs of the Year 2015. Both exhibits gave me some good inspiration for the new project.

The main exhibit we attended, the Designs of the Year, contained many interesting designs from across the country made by designers for a competition of the most life changing ideas of the year. Designs there ranged from electric sports cars, air-bag motorcycle suits, to a new video game about space travel.

One of the exhibits I saw however, oddly caught my eye, a new device called the “organ on a chip”. The organ on a chip, from what I found, is a newly created piece of tiny equipment that allows researchers to test their experimental drugs on a simulated human organ without having to use animals or risk human health. The cost of making the chips is also extremely low, making researchers save piles of money on testing.

I have taken an interest on this design as it relates a fair bit with one of my most prevalent ideas I currently have being artificial cells. It also gives me a fair bit of confidence about create a medical treatment like this with such a world changing inspiration to base it on.